Archive for April, 2017

7 Reasons Your Feet Are Peeling Like Crazy-Quotes Dr. Pruthi

by on Apr.13, 2017, under Uncategorized


7 Reasons Your Feet Are Peeling Like Crazy

You might just be dehydrated—or it might be something more serious.

April 4, 2017
Feet peeling
With warm weather finally on the horizon, it’s almost time to take your feet out of hiding and let them bask in the open-toe-sandal glory of spring. But now that they’re out and on display, it might be time to address a problem a lot of us suffer from: peeling skin.”Peeling feet is definitely common, and there are various reasons why,” says Rebecca Pruthi, a doctor of podiatric medicine and owner of Foot Care of Manhattan. “We’re on our feet all the time and the constant pounding and walking can cause cracking and scaling of the skin,” she says.But peeling feet can be about more than just pounding the pavement. Here are seven reasons why your feet might be peeling.

Fungal Infections

According to Pruthi, the most common reason patients have peeling feet is a fungal infection (like athlete’s foot)—although they might not always realize it. “A lot of times it just presents itself as peeling skin and patients don’t have the itchiness, so they don’t know it’s a fungal infection,” Pruthi says. So if your skin starts mysteriously peeling all of a sudden, get it checked out sooner rather than later. Once you have a fungal infection on your skin, it can easily infect your toenail, which Pruthi warns can be very difficult to get rid of.

“What I find that happens is that the skin infects the nails, the nails re-infect the skin, back and forth, back and forth,” she says. “So whatever presents itself first, you want to knock it away.”


Sweaty Exercise Routines

Excess perspiration and moist environments often cause these foot infections, which lead to peeling. That might mean that your gym regimen, especially if there’s some hot yoga thrown in, can contribute to your peeling feet. Pruthi warns that “anything you’re doing barefoot, or if you’re sharing mats, or if you’re doing hot yoga in a moist environment” can lead to this bacterial or fungal infection. See a doc if you think you have it. (Dance your way fit with High-Intensity Dance Cardio, the first-ever socanomics DVD!)

Strappy Heels

Many women, including Pruthi, love to wear strappy shoes in the summer. But as anyone who hasn’t properly broken in her new heels knows, snug footwear can cause some serious friction. “Anything that causes friction can cause blisters, which can also result in scaling or peeling of the skin,” Pruthi says. “Don’t wear shoes for too long, wear natural materials that kind of mold to your feet, and as soon as you start to feel friction, change your shoes. Don’t allow too much of that to dig into your skin.” And you shouldn’t only focus on the impact of your heels. Flip flops are also a culprit of foot discomfort and peeling.



Nobody goes to the beach with the intentions of getting a beet-red, painful-to-touch sunburn. But while you might be good at remembering to lather sunscreen onto your face, back, and shoulders, Pruthi notices that “the feet always get the short end of the stick.” So when you just dip your feet in the ocean and assume your lotion has stayed on… maybe reapply. Sunburns lead to peeling and other scary things. Don’t let your feet be on the receiving end of dangerous UV rays unprotected!

Watch a hot doc explain peeling feet:

Ask a Hot Doc: Why Are My Feet Peeling?
Ask a Hot Doc: Why Are My Feet Peeling?

Eczema is a skin condition that manifests through scaling of the skin,” says Pruthi. It can cause peeling, itching, and dryness all over the body—including the soles of your feet. Although many have experienced eczema since childhood, people can also develop the skin condition as an adult. Luckily there are many topical remedies available through podiatrists and dermatologists.


Dehydration can make you tired, decrease your metabolism, contribute to break outs, and… that’s right, cause your feet to peel, too! “If you’re not hydrated enough, your skin starts to flake off everywhere on our bodies,” Pruthi says. Remember: Water is your friend. (Just try not to go overboard.)



Although there can be some eyebrow-raising reasons why your feet are peeling, it’s not always a bad thing. “Naturally your body wants to slough off skin,” Pruthi says. “So I always tell patients to get a pumice stone and just kind of in the shower rub your feet and get dead skin cells off so that it regenerates new skin.” So show your feet a little love—and they’ll love you right back.


Tags: PAIN



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11 Hacks That Will Make Walking In Heels Less Painful-Dr. Pruthi

by on Apr.13, 2017, under Uncategorized 


11 hacks that will make walking in heels less painful


• A pair of bad heels can lead to lower back pain, knee pain, and calf pain.
• In-sole cushions or a platform heel can help make high heels less painful.

For some the higher the heels, the better. For others, a pair of black flats is much more appealing than some stilettos. Whether you’re a fan of heels or not, you might find yourself wearing them at some point, so it can’t hurt to have some tips on how to make heels less painful. It’s no fun to suffer for the sake of fashion, but luckily, if you like to add a little height to your outfits, there are certain ways to do so without stumbling home with bloody calluses and sore arches.

“High heels, if worn incorrectly, can change the way the small muscles in your feet fire, which could lead to overuse syndrome,” says podiatric surgeon Dr. Dana Canuso over email. “Overuse syndrome can cause pain and possible tearing. Also, bad heels can lead to lower back pain, knee pain, and calf pain.”

Whether you just bought a pair of shoes that are disappointingly uncomfortable or you have a favorite pair that you can’t wear more than a few hours, there’s hopefully an easy to solution to make your high heels experience a little bit better. Here are 11 tips on how to make walking in heels more comfortable.

Get The Right Size

“As simple as it sounds, the shoe needs to fit,” says podiatric surgeon Dr. Rebecca Pruthi over email. You want to make sure there is space between the longest toe and the end of the shoe. “When shoe shopping, buy at the end of the day when your feet are already swollen,” suggests Pruthi. “Also, look at your width of your feet. I see too many women with wide feet cramming into a narrow shoe. This will help avoid bony changes and damage that can lead to bunions, neuromas and hammertoes.”

Break Them In

Before you wear your heels out on the town, break them in first at home. “Wear socks at home while wearing shoes for a few hours, or use shoe stretchers,” says Pruthi.

Choose Leather

When buying your heels, it’s important to look at the material they’re made of. “Wear shoes that give — that are made of leather rather than synthetic — so they can stretch,” says Pruthi.


Use An In-Sole Cushion

Walking in heels is much less painful when the in-sole is well-cushioned. “This helps in absorbing shock in the ball area while walking and provides comfort,” says footwear designer Radhika Jain over email. “These insole cushions can be made either of eva foam/latex foam or memory foam, which is the best. Nowadays you can buy them online or at a shoe store with foot-care accessories.”

Shave Down The Heel

If you’ve got a favorite pair of heels that are agonizing to walk in, consider getting part of the heel shaved down. Go into a shoe repair store and ask for them to take a look at the shoe. They will usually shave off about 1/2 inch to 1 inch maximum to maintain the integrity of the shoe, but that small amount could still make a difference.

Learn How To Walk Properly

How you walk in heels should not be the same as how you walk in sneakers. Walking with the correct posture can help minimize the impact as well as pain on your joints and muscles. Stand up straight, use your core muscles as you walk, and each time you step, land on the outer border of the heel and toe off, according to

Use Deodorant To Prevent Chafing

Say “bye-bye” to blisters by rubbing a little bit of deodorant on the backs and sides of your foot. The deodorant acts as a barrier and helps prevent too much friction, according to Good Housekeeping.

Try Moleskin

“Moleskin can be used on bony areas of the foot to protect from friction,” says Pruthi. It can be cut to any size and used on targeted areas of discomfort. “Unfortunately, this still won’t do anything to alleviate the calf, knee, or back pain that results from posture changes caused by wearing heels,” she says.

woman takes off shoes Shutterstock/Africa Studio

Take Some Breaks

Wearing heels once on a fancy night out won’t have long-term damage. But if you’re wearing uncomfortable heels daily, you might want to consider taking some breaks. “Change your shoes throughout the day,” says Pruthi. “Wear heels only for periods of time and give your feet a break.”

feet Shutterstock/Yeko Photo Studio

Tape Your Toes

Taping together the third and fourth toe of each foot takes the pressure off the ball of the foot, which can help ease pain, according to The Guardian. Use medical tape to prevent cramping and numbness by keeping these two toes bound together.

Opt For Platforms

If added height is the main reason you wear heels, you might want to consider switching to platforms. “Platform is used to ease off some body weight pressure from the heel part and distribute it to the ball area,” says Jain. “The higher the platform height, the more will be the comfort level.”

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19 Entrepreneurs Impart Their Best Small Business Advice-

by on Apr.13, 2017, under Uncategorized




19 Entrepreneurs Impart Their Best Small-Business Advice
By Alexia Chianis

Whether you’re brainstorming a new venture or already have one up and running, listening to small-business advice from successful leaders can pay off. Not only can their knowledge help you avoid critical mistakes, it can also help you make more informed decisions and help your business reach its full potential.

We asked nineteen successful business leaders to share their small-business advice about everything from starting a small business to running it effectively. Here’s what they had to say.

Figure out who you want to impress every single day, every single hour. Picture that person and how you can make her life easier. Once you figure out who you’re willing to bend over backwards for, you’ve found your customer base. —Jovim Ventura, founder, InoPrints
Start with the end in mind.Envision what you want your business to look like ten or fifteen years down the line. . . . From there, work backwards to the present in building a business plan with well-defined milestones and benchmarks that systematically lead to the ideal version of your future business. —Jeremy Schaedler, president and founder, Schaedler Insurance Agency, Inc.
Look for problems. Problems are the best-disguised opportunities for making money. . . . You have to ask yourself, what problem am I solving for the customer? That is what separates businesses that are successful from the other ones. —D. Anthony Miles, founder of Miles Development Industries Corporation, entrepreneur and best-selling author
Do not be afraid to ask the hard questions you don’t have a clue how to answer.Instead of being paralyzed by your lack of knowledge, distill your questions into the one specific question you need answered to move forward with your business. Then, find the best possible expert or resource to answer that question and ask it. Listen to the answer, write it down, think about it, and then implement it and continue on your journey. —Danielle Tate, founder and CEO,
Take your time when choosing your co-founders. Get clear up front. Document your founders’ agreement, including roles, responsibilities, and equity. Better to hash that out before you get started than to try to clarify expectations once you’ve started. —Tony Loyd, founder, Culture Shift Companies

hiring Advice on Hiring

Don’t be afraid to hire people smarter than you. Some entrepreneurs think they need to know all the answers. Don’t let personal insecurity limit the potential of your business. Surround yourself with people who can challenge you. They will be able to share their knowledge and skills with the rest of your employees, and raise the bar of your team. —Bob Ellis, founder and owner, Bavarian Clockworks
Hire wisely. Find people who match your business style, but who also push you in ways that make you see opportunities or your business differently. Don’t only hire clones of yourself, but make sure you are compatible. —Deborah Sweeney, CEO, MyCorporation
Target candidates with high potential and focus on training and development. In today’s competitive war on talent, not many startups can afford to pay for “A players.” Meanwhile, there are plenty of high-potential, but unproven candidates. . . . When you do eventually scale your business, the “A players” will start coming to you. —Jordan Wan, founder and CEO, CloserIQ

marketing Advice on Marketing

Invest in SEO. Either educate yourself on how to optimize your website for search engines or contract with a marketing agency that specializes in SEO. . . . If you are running a small company, you should have a strong online presence. Customers need to be able to locate your business, and many times this process begins with a search in Google. —Sophie Knowles, founder and CEO, PDF Pro
Be memorable. Keep your efforts constant, deliver above and beyond, and try your best to provide long-term care for your existing clients. Satisfied customers are worth more than any other marketing strategy. —Jacob Bayer, CEO, Luminext

Write about what you do. Having an online presence is everything these days. However, that doesn’t just mean having a website. I try to keep patients in the loop by contributing to a blog about various topics within my specialty. This is a way to reach out to the public and offer information on a new topic or just about anything I find interesting within my field. —Dr. Rebecca Pruthi, owner, Foot Care of Manhattann

Get the sale. You cannot run a business idea up the hill of success unless you get out there and sell. . . . Social media . . . is not the same as warm calls, face-to-face, and direct, detailed emails that show you care about someone. —Ken Yager, president, Newpoint Advisors Corporation
Promote the possibilities and the dreams of your target audience. People don’t purchase things for the things themselves. They buy items and services because they’re hoping it will enhance the

ir lives in some way. . . . They’re thinking about . . . the end result—the possibilities. —Jean Margaret Walker, co-founder and CCO, The Regear Group, LLC

financial-management Advice on Financial Management

Live by the penny, die by the penny.Don’t compete on price alone. Quality is the hardest thing to knock off. —Craig Wolfe, president, CelebriDucks
Be prepared to sacrifice.I sold most of my wardrobe online and in consignment stores, raising nearly $75,000. . . . It’s going to cost three times more than you think [to run your business] . . . so you’ve got to be super creative when it comes to footing the bootstrapped budget. . . . Every extra dollar I earn is an additional dollar that can be used to spread the word about Cheekd. —Lori Cheek, founder and CEO, Cheekd
Focus on revenue, not expenses. . . . Your goal should be to spend the majority of your time figuring out ways to make money rather than spend it. . . . Your obsessive focus should be on making money by developing relationships, building products, and closing deals. —Ben Brooks, founder and CEO, PILOT
Choose a vendor with the right fee. Small-business owners must be constantly thinking about increasing revenue and reducing expenses. Price matters and the pennies count. Find a vendor with a fee structure that works for you and make sure the contract you are asked to sign does not have hidden fees or acceleration clauses, and be comfortable with the duration of the terms. —John C. Woodman, Creditor/Debtor Rights and Business Litigation Attorney, Sodoma Law, P.C.

having-a-support-team Advice on Having a Support Team

Think about the 2–3 people who are willing to be your sounding boards. Who will challenge you to see things differently, encourage you when you need a lift, warn you when you’re floating off course, etc. It can feel lonely, and having a cadre of people at your back makes a huge difference. —Colin T. McLetchie, president, Five Ways Forward
Find a mentor. As business owners, we’re so close to our businesses that it can be hard to see the forest through the trees. That’s why it’s important to find an advisor, mentor, or coach who can provide an outside perspective. —Nadine Pizarro, co-founder, Keyword Marketing
One trait of good leadership is determination, and following these tips can help you navigate the challenges of small-business ownership—and keep you going when you feel like giving up. Implement some or all of their suggestions and set your small business on the path to success.

Entrepreneurship is a way of life for Alexia. She’s owned a handful of small businesses—ranging from a bicycle tour company to a brewpub and beyond. Drawing on her real-life experience and love of technology, Alexia writes articles that help small-business owners thrive.

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